SOULSOOT

4 WEEKS

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PACKAGING

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BRANDING

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ILLUSTRATION

A brand dedicated to creating highly customised DIY kits that integrate multiple traditional textiles and recycled clay items, while simultaneously empowering craftsmen by nurturing a deeply connected crafts community and expanding meaningful business opportunities.

DETAILS


Material

Inspired by the timeless habit of turning cookie tins into sewing boxes, our packaging blends nostalgia with function—familiar, purposeful, and rooted in tradition with a fresh twist


Form

The lid takes inspiration from the curved shapes of railway station signages, symbolising connection. Our packaging brings together cities and their artforms, uniting them in the hands of the user.

LOGO: SKETCHED AND MANIPULATED

SEMIOTICS


Logo

Our logo incorporates the initials into a recycling-inspired loop. This form conveys continuity and sustainability, aligning with the brand’s core values of reuse and connectedness.


Wordmark

The wordmark is based on Thirsty Regular, a flowing, script-like typeface with interlooping strokes. We adapted the font to suit our needs, ensuring it reflects the brand’s tone.


Colour

The deep red #9a1b22 symbolizes passion, creativity, and boldness. It reflects SoulSoot’s DIY ethos, demanding attention while evoking excitement.

POSTCARDS; To connect with Craftsmen

RENDERS; Depicting Acrylic and tin

SOULSOOT; BRANDING & PACKAGING

PROCREATE

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ILLUSTRATOR

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PHOTOSHOP

Working in a pair allowed us to use our strengths while exploring material and form, which eventually led to building a complete brand system. Alongside developing its way of working, we also designed the packaging—an interesting process that helped me understand the brand’s tone more clearly and how design choices shape its overall identity.

MY CONTRIBUTIONS

Illustrations: Red and Orange; Branding: Logo, Type Manupilation

CREDITS

3D Renders: Ruhan Garud;
Project Partner: Ayush Govil