MOHAR; AIX REBRAND
3 WEEKS
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DESIGN STRATEGY
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UI/UX
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PRINT MEDIUM
Mohar is a concept inspired by the idea of stamps—symbols of authenticity, value, and identity. By blending motifs from diverse Indian art styles, the collection celebrates India’s cultural wealth while creating a unified visual language that connects heritage with contemporary storytelling.
CONCEPT
Mohar
"MOHAR” stands for stamp in the context of postal service—a token of authenticity, brand, and value. Historically, ‘mohar’ also refers to coins. The MOHAR collection presents India’s diverse culture and heritage as its true wealth.
MOHAR; AIX REBRAND
ILLUSTRATOR
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INDEISGN
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PHOTOSHOP
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AFTEREFFECTS
The Mohar project demonstrated how a cohesive design language can be applied across multiple touchpoints and media, enhancing understanding of its functionality. It involved balancing expectations, time, and resources, and required close collaboration in a pair to execute effectively
MY CONTRIBUTIONS
Menu Card, Partial Website UI, Postcards, Composition of 3 Stamps (Kalamkari, Banarasi. Kantha)
CREDITS
Project Partner: Yash Gadikar
Motion Graphics, Packaging, App UI: Yash Gadikar